There are many ways to draw traffic to your game's website. The most effective ones cost money, but you can still draw in substantial free traffic with the right understanding and marketing skill.

Search Engines
Make sure you submit your website to the major search engines, Google, Yahoo, and MSN Bing. Yahoo is the only one that requires you to sign up to submit your site. The longer your site is being indexed by these search engines, the better it is likely to rank. The traffic generated from search engines is known as organic traffic.

Paid Advertising
Useful if you have a marketing budget, paid advertising is the quickest and easiest way to draw in extra traffic. Google AdWords is a the most well-known advertising service, where you are charged per click. Project Wonderful is a very affordable advertising service, where people competitively bid for a day worth of advertising space. For extremely low prices, as low as $0.01, your ad can reach hundreds and even thousands of potential players.

Free Advertising
It is possible to get free advertising. Project Wonderful publishers are given the option to allow free advertising so that they fill the ad space and aren't left with an unsightly "Advertise Here" message. Free advertising is limited to 48 hours per ad, but there is a lot of ad space not being utilized and can lead to some free traffic.

Search Engine Optimization
If someone searches for "fun MMORPG", it would obviously be beneficial if your game's site ranks near the top of the search results, or at least on the first page. There are ways to improve your search engine rankings. To put it plainly, traffic in itself is important, as is content, the age of the site, and the quality of incoming links.

Affiliation
An easy way to draw in extra traffic is to set up an affiliation with a website similar in content to yours. As a site dedicated to your MMORPG, search for MMORPG design sites, blogs, game media sites, etc. Offer a link exchange if they are receiving good traffic. Beware of linking to "bad" sites, such as link farms, as this will damage your search engine rankings!

Forums and Blogs
Contributing to gaming blogs and forums can provide several benefits. Whenever you contribute something meaningful, your signature or user name link doesn't just help to draw extra traffic to your site, but it also increases the number of incoming links to your site, which assists your search engine rankings.

Submit Your Game For Review
The internet is overpopulated with gaming websites, but you can use them to your advantage. Contact the webmaster and request a review or preview of your MMORPG. A feature on a popular website can win you many new players.

Write Articles
Some popular blogs allow guests to contribute articles to their site, and generally reward them by allowing them to link to their own site at the end. There are also sites that are solely made up of user contributed articles. Write something interesting and gain traffic and links as a result.